passion for
performance creative
I specialize in brand, integrated, and performance marketing. I bridge the gap between creative vision and performance marketing, developing scroll-stopping creative that drive growth. Specializing in Meta, Instagram, LinkedIn, TikTok, Youtube, and integrated cross-channel creative strategy.
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Ready to scale your brand's creative performance?
Let's build winning campaigns.
creative strategy
& TESTING
My approach transforms insights into innovative ideas that resonate with audiences by combining my natural creative eye with a deep understanding of performance KPIs to deliver winning creative.
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I develop systematic creative strategies using my proven 5-stage Creative Engine Framework: Research & Source → Map Out → Brief & Build → Test & Learn → Optimize & Scale.
This testing methodology has driven measurable results including 2X CTR improvements and $1M+ in revenue monthly.
PERFORMANCE marketing OPTIMIZATION
As a performance marketing and social expert, I’ve led multimillion-dollar campaigns across paid, earned and owned (Meta, Instagram, TikTok, Pinterest, LinkedIn, email, and more).
I bring a test-and-learn mindset to content, optimizing for engagement, CTR, clicks, ROAS, conversion, and LTV without compromising brand while staying authentic and up-to-date with new trends.
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Recent results include pivoting underperforming "hi-fi" polished creative to UGC-style content, achieving 30% CTR lift and 20% CPM reduction by data-driven creative diagnosis.
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brand MARKETING, POSITIONING, & creative briefs
I develop go-to-market strategies and launch integrated campaigns that build brand equity and drive growth. ​ From rebrands to acquisition scaling, my expertise includes channel-specific SOWs, creative calendar management, and cross-platform asset optimization that maintains brand integrity while maximizing performance impact.
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I craft strategic creative briefs that translate big business objectives into actionable and efficient creative direction. My brief templates and collaboration systems have reduced design turnaround by 40%.​
content CREATION, UGC, & creator
From on-set direction to influencer briefs to UGC integration, I guide content strategies that transition polished content to authentic, platform-native assets that resonate with target audiences and perform across platforms and funnel stages.
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I build and scale high-performing UGC programs through detailed creator brief development, relationship management, and performance optimization. My approach balances authentic storytelling with performance goals, creating native-feeling content that drives engagement.
cross-functional TEAM leadership
I lead complex creative initiatives across internal teams, agency partners, and external vendors while managing conflicting priorities and tight deadlines. I excel in fast-paced, cross-functional environments aligning and guiding variety of teams including brand, media, creative, and performance teams towards a unified vision.
I lead with integrity, empathy, and clarity, mentoring direct reports and managing agencies to deliver innovative on-time execution and growth.
INSIGHTS, REPORTING, & BUSINESS IMPACT
From creative testing to channel-level reporting, I translate complex performance data into actionable insights that guide creative direction, unlock growth, identifying opportunities, and optimization to drive impact and deliver results.
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My diagnostic approach identifies creative fatigue signals, opportunity gaps, and winning pattern recognition that guides future brief development and scales insights across campaigns and channels.
What Clients Say
Robert McLachlan, Creative Art Director Lounge Group
I've worked with Janae for 5 years. She is brilliant and knows how to get results. She has a creative eye and a pleasure to work with.
the creativision ENGINE Framework
My systematic 5-stage framework transforms business objectives into high-performing creative that drives measurable results.
1.RESEARCH & SOURCE
I start by immersing myself in the brand’s goals and challenges, identifying opportunities for growth through a strategic audit of current campaigns and initiatives. By aligning with the brand's mission and objectives, I develop actionable strategies to turn vision into measurable results.
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I begin every project with comprehensive trend analysis, competitive intelligence, and audience insight gathering. My methodology includes weekly scans of industry publications, beta platform testing, social listening for target audience pain points, and historical performance benchmarking. This foundation ensures creative strategies are informed by market reality, not assumptions.
2. LET'S MAP OUT A STRATEGIC GAME PLAN
I translate research into strategic creative strategies by defining key storylines, value propositions, and target audience personas.
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My approach includes cross-channel funnel mapping (awareness→consideration→conversion) and platform-specific strategic planning that aligns strategic creative with business objectives and performance goals, whether short-term ROAS or long-term consideration, or full-funnel mix of both.
Adaptability is key, I tailor the roadmap to your unique audience and evolve often to stay ahead of trends and creative fatigue to craft campaigns that are innovative and scalable.
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3. Brief & build
I develop detailed creative briefs that balance strategic direction with creative freedom, incorporating channel specs, performance targets, and clear success metrics.
My brief templates streamline collaboration with internal teams, agencies, and vendors while leveraging AI and dynamic creative DCO technologies to scale production efficiently without compromising quality.
4.test & learn
I implement structured testing roadmaps with controlled budget allocation, clear winner identification criteria, and rapid iteration cycles.
My methodology includes multivariate A/B testing across channels, performance monitoring via centralized analytics dashboards that guides future creative development.
5. optimize & scale
I scale winning creative elements through iteration "remix" strategies and cross-platform adaptation while proactively addressing creative fatigue through signal-driven refresh schedules. My optimization approach balances short-term performance gains with long-term creative sustainability and brand integrity.
I turn complex data into digestible, actionable insights, presenting key takeaways with transparency. My focus is on providing clarity, highlighting wins, and identifying areas of opportunity to ensure stakeholders remain informed and empowered.​​